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November 02, 2007

Commercial liking drives product, or the other way ’round?

Posted in: advertising

Check out the most-liked TV ad of last month. It’s for a bicycle-powered video game. (Click on the pic of the kid to see the ad.) Soooo, what’s likeable here, the ad or the product?(Survey response #9: “In my day we had this huge entertainment center. It was called the backyard. It’s about time these kids had something to get ‘em up off the couch.”) Can’t wait for the Teen Talk Treadmill for powering up cell phone batteries. And just to be politically correct, it’s not just the kids that can get in on the action.


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