Author Archives for V.J. Ortiz

Mets Uniforms - Looks like somebody missed a deadline


The New York Mets are christening a new stadium this season - Citi Field - and everyone’s all excited about it. Except, of course, for the art director who designed the sleeve patch to commemorate the event. Here’s how I think it went down. Sunday night. The football games have been watched. The beers have […]

Eureka! I shall call it … marketing


Yet another study on the power of marketing - this time from the esteemed researchers at Stanford University.

I got pulled over by Wal-Mart


Then Hooters gave me a ticket.
On the ever-shrinking list of places you probably haven’t seen advertising goes this:Right there where it usually reads “Serve and Protect” it now reads “In partnership with Donelan’s Groceries.
“I’ll bet the National Pork Board is off the list of approved advertisers.
Here’s the scoop.

Throwing snowballs, eh?


No more.

Global warming reporting may have jumped the shark


Exhibit A
And still no cure for cancer. Other things that have jumped the shark: Sudoku, this rockin’ band from Buffalo and, of course, the phrase”jump the shark.”

Sidetracked


No posts for three weeks? Sorry, there’s this
Wikipedia entry I’ve been working on.

Don’t subdue me with a Taser gun, bro.


First some nerdy word talk, then we’ll get on to the fun stuff.
Remember the goofball that caused a ruckus at a John Kerry appearance a couple months back and got zapped with a stun gun for his trouble? (If not, you can click here.) Sure, he wasted two minutes of my life and those of […]

Today’s word of the day is…


Well, read it for yourself.

Mess with a big powerful politician and you’ll get the horns.


Today I’m linking to the Sheboygan Police Department in Sheboygan, Wisconsin. Why on earth am I doing that? Because Juan Perez, the loser mayor of that town, doesn’t want people to unless they say nice things about him. It’s a public site, ya big bully. That’s like arresting someone for giving people directions. Or for […]

Commercial liking drives product, or the other way ’round?


Check out the most-liked TV ad of last month. It’s for a bicycle-powered video game. (Click on the pic of the kid to see the ad.) Soooo, what’s likeable here, the ad or the product?(Survey response #9: “In my day we had this huge entertainment center. It was called the backyard. It’s about time these […]

Where have I heard that before?


Hey St. Louis, is it true two other cities have the exact same tagline as the one you just unveiled? Don’t sweat it. But next time there’s this really cool site on the internet called Google. You type any word or phrase that you’re looking for into the little box at the top and, voila! […]

‘Tis the season


If you’re over 30, Halloween means it’s time to head out the Target or Wal-Mart and stock up on enough Boo Berry and Franken Berry cereal to carry you through for 12 months. Count Chocula is still hanging tough year round, but his spooky, crunchy friends have been relegated to October only by General Mills. […]

They’re just covering all the bases.


Interesting ad placement here.
“Here’s your card Mr. Wallace. See you for your next appointment on the third. Unless of course you die before then.” (flip card over).

It’s like my momma always used to tell me.


If you can’t beat the International Air Transport Association that assigns codes to airports, try making fun of them.
www.flysux.com

Baseball America


I like maps because I’m a nerd. I like baseball because it has lots and lots of stats and you can use your math skills. Pretty much the same reason I like maps I guess. So I really, really like this graphic for Nike Baseball. It’s almost suitable for framing. Couple things though.

V.J. Ortiz

An advertising copywriter and cultural observer from Atlanta, Georgia.


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